We partnered with Otto, a charming local coffee shop in Kelvedon, to develop a comprehensive content strategy that would showcase the cafe's unique offerings and capture the energy and atmosphere of their cozy space. The goal was to engage coffee and pizza lovers, both locally and beyond, and establish Otto as a go-to destination for a delicious cup of coffee and a slice of pizza.

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To achieve this, we developed a content plan that would highlight Otto's signature coffee blends, mouth-watering pizzas, and warm hospitality. The plan consisted of creating 10+ reels for Otto's social media pages, showcasing the cafe's daily operations, behind-the-scenes moments, and customer experiences.

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The first step was to get to know Otto's brand and values. We conducted an in-depth analysis of the cafe's mission, target audience, and unique selling points. This helped identify the key areas to focus on, such as their commitment to using high-quality, locally sourced ingredients and their passion for creating a welcoming atmosphere.

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With a clear understanding of Otto's brand, we set out to create engaging content that would resonate with coffee and pizza enthusiasts. We developed a content calendar that would showcase the cafe's daily operations, from the early morning coffee roasting process to the evening pizza-making rituals. Each reel was designed to be visually appealing, with a mix of close-ups, wide shots, and creative editing techniques to capture the attention of viewers.

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Throughout the content creation process, we worked closely with Otto's team to ensure that the content accurately reflected the cafe's brand and values.